Traffic Exchange is an open, versatile product suite developed to meet all the daily needs and requirements of any user. Advertisers are provided various useful functions, among which a wide range of plug-in modules to satisfy their specific requirements and fully control their data.
This unique combination of data and technology causes increase in efficiency and performance, reduces various waste, shows only real results.
Traffic Exchange product suite is designed with the following features Media Planning, Analytics and Attribution, Creative Optimization, Audience Management, moreover has newest market-leading displays (video and TV DSPs). All modes can be enabled through shared technology, data and insights.
Makes it possible for top media brands
Traffic Exchange makes it possible for top media brands, marketers and advertisers to reach their clients only across displays, cell phones and TV premium experiences, performance-drive campaigns programmatic buying. Traff Ex is an international partner of choice for top marketers, advertisers, agencies and publishers to rapidly grow the value of online brands.
The real performance of marketing initiatives with multiple channels with the help of measuring and fairly attributing every customer brand interaction across devices from consumer awareness through purchase is discerned by attributing
Audience is a smart platform for data management capable to vertically align segments provides a sophisticated data management to stay ahead of any target (through algorithmic attribution and execution)
Cross-screen advertising experiences at scale of premium dynamic can be created, optimized and executed using software solution Creative.
Display pairs exclusive, premium brand-safe inventory with the best optimization engine and technology available
We do not support approach of some companies, relying on the resembling sources of data. Applying various data layers from publishers and advertisers, our own and third parties, proprietary data. Thus we make it possible for clients to find target audiences in multiple ways, among which our data network of about two thousand web-sites and over 60 millions clients of offline/addressable audience.
We say one word, which cannot be heard every day by people discussing results - guarantee. It is just what you get with Traff Ex. It has never been more real than that with our solutions: increasing CTRs by 6-x cross-platform Netblocks, and behavioral targeting capable to increase conversion rates more than by 8x.
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